Designed a user-centric personal finance management application for young adults from concept to completion with 3 iterations using 10 usability heuristics, using human-centered design principles, generating over 100,000 frames
Completed 12 qualitative user interviews, and 1 focus group interview, to improve form, function, technology, and physical and emotional experience of the user
Generated affinity diagrams, storyboards, mockups, prototypes, user journey maps, and used reverse brainstorming, competitive audits, sketching, and usability audits to ensure Piggy App’s usability and relevance to user segment
